Category: Uncategorised

When a cyber incident strikes an organization, the spotlight immediately turns to its executive leadership. The way executives communicate during these critical moments can mean the difference between maintaining stakeholder trust and suffering long-term reputational damage. Research shows that 60% of customers lose confidence in organizations that experience data breaches, making clear and effective executive…

Sponsored Content TSYT’s 2024 Voyagers sailing around the Canary Islands from Tenerife. Credit: Tall Ships Youth Trust Chase the winter sun, sail the Canaries and change a young life with Tall Ships Youth Trust (TSYT). “Winter warmer. Clear skies. Full sails. And not a single thought of work.” That’s how one adult sailor described their…

Major corporate crises have shaped how organizations respond to catastrophic events, providing valuable insights for business leaders and crisis management professionals. From Johnson & Johnson’s swift response to the 1982 Tylenol tampering incident to more recent cases like Tesla’s handling of discrimination lawsuits, these situations offer practical lessons in crisis management, communication, and organizational resilience.…

Social media crises can strike any brand without warning, making real-time monitoring and quick response capabilities essential for modern businesses. Social media listening tools provide organizations with advanced monitoring capabilities to detect potential issues before they become full-blown crises. These specialized platforms use artificial intelligence and machine learning to track conversations, analyze sentiment, and alert…

Sam Jefferson and Steffan Meyric Hughes review the latest bunkside reads, classic books and more. The Clipper Chronicles – Adam Birrer The Clipper Round the World Race is something of an institution these days. It’s the race where crew members pay for a place on a racing yacht, often with the goal of crossing something…

Sam tested the Med version which featured a more open transom with sliding seats. The North version has an enclosed transom with more storage. Credit: Saffier Yachts Saffier Yachts is all about fun daysailers, right? Not any more. This company has taken that concept and shifted it to a larger canvas as Sam Jefferson discovered…

Product recalls can severely impact supplement companies, threatening both consumer safety and brand reputation. When health products need to be pulled from shelves, clear communication becomes essential to maintain trust and minimize damage. Public relations plays a vital role in managing these situations effectively through strategic messaging, proactive media engagement, and robust customer support. Companies…

Become a sailing champion – Working hard to gain that extra bit of vital speed on the racecourse. Credit: Jon Emmett Jon Emmett is a professional coach who coached Lijia Xu to Olympic gold in 2012. He has also been National, European and World Champion in the ILCA class. He explores what it takes to get…

Using PR to Address Safety Concerns at Water Parks Water park safety remains a top priority for operators and guests alike, with recent industry data showing that proactive safety communication directly impacts visitor confidence and attendance. Research from 5W PR indicates that parks highlighting safety protocols in their marketing see a 25% increase in guest…

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