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Media attention makes or breaks lifestyle summits in today’s competitive events landscape. When done right, strategic public relations multiplies attendance, builds credibility, and positions your summit as a must-attend gathering in the lifestyle space. The most successful summits combine traditional PR tactics with digital strategies and growth marketing techniques to create sustained buzz. Getting PR…

Social media has reshaped how wellness brands connect with their audiences, making influencer partnerships a cornerstone of modern PR strategies. Recent data shows that 89% of marketers consider influencer marketing as effective or highly effective, with wellness sector engagement rates outperforming other industries by 3.5%. The challenge lies in selecting the right partners and creating…

Credit: Southampton International Boat Show The Southampton Boat Show 2025 is in our sights! Whether you’re on the hunt for new sailing gear, a serious boat buyer, a watersports enthusiast, a foodie and live music fan, or just looking for a brilliant family day out, here’s everything you need to know for your visit. The…

Managing a crisis at a wellness or fitness center requires swift action, clear communication, and strategic thinking. Recent industry data shows that 67% of fitness businesses face at least one major PR incident annually, from equipment accidents to viral negative reviews. The financial impact can be severe – centers typically see a 20-30% drop in…

AdTech companies face unique challenges in building trust and credibility in a competitive market. While traditional PR tactics remain valuable, the most effective brand stories now come directly from employees who share authentic experiences across their social networks. Recent data shows employee-shared content receives 8x more engagement than content shared through brand channels, and 92%…

The pyrotechnics go off as New Zealand SailGP Team helmed by Peter Burling cross the finishing to win the Emirates Great Britain Sail Grand Prix in Portsmouth, UK. Sunday 20 July 2025. Rolex SailGP Championship Event 7 Season 2025. Photo: Simon Bruty for SailGP. Handout image supplied by SailGP Record crowds swarmed to Portsmouth to…

Public relations plays a central role in creating successful wellness events for supplement brands. Through strategic event planning, partnership development, and influencer collaborations, PR professionals help supplement companies build authentic connections with health-conscious consumers. According to industry research, 73% of consumers trust brands more after participating in their wellness events, making these gatherings powerful tools…

The Importance of Transparency in Defense Technology PR Public relations in defense technology requires a careful balance between openness and security. Defense technology companies face mounting pressure from stakeholders, regulators, and the public to provide transparent communication about their operations, safety standards, and environmental impact. According to a 2023 Edelman Trust Barometer report, 85% of…

Artificial intelligence and virtual technologies are reshaping health tech public relations at an unprecedented rate. According to recent data from O’Dwyer’s PR, 64% of healthcare organizations now report AI’s direct impact on their business success. The integration of AI-powered tools, virtual events, and global communication strategies has become essential for healthcare organizations looking to maintain…

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