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Public relations shapes how wellness and fitness brands connect with their audiences in meaningful ways. The fitness industry’s rapid growth, paired with increasing consumer focus on holistic health, creates unique opportunities for brands to build lasting relationships through strategic PR. Modern wellness consumers demand authenticity, transparency, and real value from the brands they support. This…

Privacy concerns dominate today’s digital advertising landscape, with 86% of consumers expressing worries about data protection in AdTech systems. The intersection of cybersecurity and advertising technology presents unique challenges for PR professionals tasked with building and maintaining public trust. As regulations like GDPR and CCPA reshape data practices, AdTech companies must demonstrate their commitment to…

The supplement industry stands at a turning point as consumers demand more personalized products, sustainable practices, and engaging brand experiences. Recent market research shows that 70% of consumers now express interest in genetic-based nutrition testing, marking a significant shift toward individualized supplement solutions. This evolution coincides with growing environmental awareness, as supplement brands adapt their…

Creating PR campaigns for functional nutrition products requires a strategic blend of scientific credibility and consumer-focused messaging. Public relations professionals face unique challenges when promoting supplements targeting specific health outcomes like immunity, mental clarity, and athletic performance. According to a 2023 Nutrition Business Journal report, the functional nutrition market reached $68 billion in sales, with…

Building lasting connections with water park visitors requires strategic public relations efforts that go beyond basic marketing. Water parks face unique challenges in maintaining guest loyalty, from seasonal fluctuations to weather dependencies. PR strategies focused on membership programs, authentic testimonials, and emotional storytelling help create meaningful relationships with guests that extend far beyond a single…

Croatia – a popular Sunsail destination. Credit: Sunsail Sunsail is a charter industry global leader and has plenty to celebrate. Sam Jefferson caught up with Sunsail’s Clive Norton to find out the company’s secrets of success. Last year, Sunsail celebrated an incredible milestone – its 50th anniversary. A half-century of helping adventure-lovers explore the world from…

Building trust in online gambling platforms requires a strategic combination of security measures, transparent operations, and consistent communication with players. Online gambling has grown into a multi-billion dollar industry, with the global market reaching $63.53 billion in 2022. With this rapid growth comes increased scrutiny from players and regulators alike, making trust-building a priority for…

Richard Mille – YCM – Fastnet Rock. Credit: Lloyd Photography With the completion of the Rolex Fastnet Race the 2025 Admiral’s Cup racing has come to a close… Here are the results! After a heavily loaded year of sailing in 2024, from the Olympics and America’s Cup to the earlier Ocean Globe Race, the racing…

JP 40. Credit: Jeppesen Ponns Have you seen these new yachts? Sam Jefferson looks at the latest designs and launches. Swan 51 Nautor Swan is arguably the most iconic and evocative name in the sailing world and the launch of a new boat is always big news. The new 51 comes from the drawing board…

The defense technology sector faces an unprecedented communications challenge as public scrutiny intensifies, government oversight expands, and technological complexity reaches new heights. Modern defense PR professionals must navigate a rapidly shifting terrain where traditional top-down messaging approaches no longer resonate with increasingly tech-savvy audiences who demand transparency, interactivity, and authentic engagement. Defense tech companies are…