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Artificial intelligence stands at the forefront of pharmaceutical innovation, promising to slash drug development timelines from a decade to mere months. Yet the success of AI-powered drug discovery hinges not just on technical capabilities, but on effective communication that builds understanding and trust among stakeholders. Public relations professionals face a unique challenge: translating complex AI…

Cruising Ithaca – Aerial view of the tranquil Kioni on the Greek Ionian island of Ithaca. Credit: Adobe Stock Charter skipper Tom Fletcher gives you a guided tour of his favourite Ionian island of Ithaca, home of the mythical hero Odysseus. Nestled in the sapphire Ionian Sea, Ithaca is my favourite island in the southern…

The Ocean Race 2022-23 – 26 February 2023, Leg 2, Team Malizia and Team Holcim – PRB. Credit: Antoine Auriol Keep a lookout for the Ocean Race Europe which is coming to our shores soon… Georgie Corlett-Pitt with an action-packed preview ahead of the Portsmouth stop-over…  The second edition of The Ocean Race Europe will…

Social media has reshaped how financial brands connect with customers, yet many fintech companies overlook their most powerful marketing asset: their employees. Research shows employee-shared content generates 8 times more engagement than content shared through brand channels. When employees advocate for their company on social media, they create genuine connections that build trust – particularly…

Credit: Suellen Hurling / RNZYS / America’s Cup After a long dispute, the America’s Cup Protocol has finally been agreed… Following a protracted and at times fractious period of negotiation, a protocol has been agreed between challenger and defender for the 38th America’s Cup. This rather dry sounding agreement sets out the terms under which…

Attracted to yachting abroad. Credit: Jess Lloyd-Mostyn A recent trip back to the UK in the chilly, soaking rain was the perfect reminder of why Jess and family opt for the nomadic global lifestyle aboard their yacht! We’re having some time away from the boat. The trouble is though, we’re not very good at actually…

Seamanship and navigating a shipping lane. Credit: Shutterstock Paul reminds us of the contrast between ill-educated speedsters with no seamanship skills, and professionals who are a joy to watch! I’m surprised that nobody has thought to take a television camera down to a packed marina on a Bank Holiday and live stream the action. Like…

Event marketing without storytelling is like serving a meal without flavor – technically filling but forgettable. Stories shape how attendees connect with your brand, remember your message, and take action after the event ends. Research shows that stories make information 22 times more memorable than facts alone. Through strategic narrative design across pre-event promotion, live…

Social media influencers now play a central role in driving event visibility and attendance. Recent data shows that 63.8% of brands plan to work with influencers in 2025, with lifestyle events seeing particularly strong results from these partnerships. The shift toward authentic, engaging content has made micro and mid-tier influencers increasingly valuable for event promotion.…

User-generated content stands as one of the most powerful tools for wellness centers seeking to build authentic connections with their communities. When clients share their experiences, progress photos, and success stories, they create a ripple effect that attracts new members while strengthening existing relationships. Research shows that UGC can increase engagement rates by up to…