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Stories shape our understanding of health and wellness at a fundamental level. The most successful wellness brands don’t just sell products or services – they tell stories that connect deeply with their audience’s desires for transformation, belonging, and better living. Research shows that brands using strategic storytelling see up to 22 times more memorability than…

Media coverage makes fitness startups stand out in a packed market. Smart PR strategies help new fitness brands build credibility, attract members, and create lasting connections with their target audience. The fitness industry saw a 171% increase in digital engagement during recent years, making strategic PR more valuable than ever for emerging brands. This guide…

Public relations for water parks requires a strategic blend of safety messaging, entertainment value, and family-focused communication to attract and retain visitors. Water parks face unique challenges in reaching their target audience – parents seeking safe, memorable experiences for their children while staying within budget. PR professionals must craft campaigns that resonate with both parents…

A cyberattack can shatter customer trust in minutes, leaving organizations scrambling to maintain their reputation and relationships. When sensitive data falls into the wrong hands, public relations teams step into a critical role as the bridge between the company and its stakeholders. Recent studies show that 60% of small companies go out of business within…

This month, 5WPR had the opportunity to attend HUE Affair 2025 at New York City’s Metropolitan Pavilion, where 5W client Bask & Lather Co. was featured as an exhibitor and partner of the event. Held in honor of Black Business Month, the expo brought together diverse brands, founders, and consumers in a celebration of Black…

Public relations plays a vital role in addressing the growing demand for STEM talent in defense technology. With increasing technological complexity in national security systems and defense infrastructure, organizations face intense competition to attract qualified professionals in science, technology, engineering, and mathematics. PR professionals must develop strategic communications that showcase meaningful career opportunities while building…

Pay-per-click advertising remains one of the most direct ways to reach potential customers and generate leads. According to recent data from Google Ads, businesses make an average of $2 in revenue for every $1 spent on Google Ads. However, achieving strong returns requires careful planning, ongoing optimization, and a data-driven approach. This guide breaks down…

When a crisis hits your organization, every second counts. A well-structured crisis communication template acts as your roadmap through turbulent times, helping you respond quickly and effectively to protect your organization’s reputation and maintain stakeholder trust. According to a PwC Global Crisis Survey, 95% of business leaders expect their organization to face a crisis in…

Building personal and organizational resilience doesn’t require abundant financial resources or extensive support systems. Research from the American Psychological Association shows that 83% of people report experiencing significant stress, making resilience more important than ever. Small, consistent actions and mindset shifts can create lasting strength, even with limited means. This practical guide will show you…

Major corporate crises can devastate organizations, damage reputations, and cost billions in losses when mishandled. From BP’s Deepwater Horizon disaster to Facebook’s Cambridge Analytica scandal, history shows how poor crisis management amplifies negative impacts. Looking at real-world examples reveals common patterns in failed responses – delayed action, lack of preparation, ineffective communication, and leadership missteps.…