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AdTech companies face unique challenges in building trust and credibility in a competitive market. While traditional PR tactics remain valuable, the most effective brand stories now come directly from employees who share authentic experiences across their social networks. Recent data shows employee-shared content receives 8x more engagement than content shared through brand channels, and 92%…

The pyrotechnics go off as New Zealand SailGP Team helmed by Peter Burling cross the finishing to win the Emirates Great Britain Sail Grand Prix in Portsmouth, UK. Sunday 20 July 2025. Rolex SailGP Championship Event 7 Season 2025. Photo: Simon Bruty for SailGP. Handout image supplied by SailGP Record crowds swarmed to Portsmouth to…

Public relations plays a central role in creating successful wellness events for supplement brands. Through strategic event planning, partnership development, and influencer collaborations, PR professionals help supplement companies build authentic connections with health-conscious consumers. According to industry research, 73% of consumers trust brands more after participating in their wellness events, making these gatherings powerful tools…

The Importance of Transparency in Defense Technology PR Public relations in defense technology requires a careful balance between openness and security. Defense technology companies face mounting pressure from stakeholders, regulators, and the public to provide transparent communication about their operations, safety standards, and environmental impact. According to a 2023 Edelman Trust Barometer report, 85% of…

Artificial intelligence and virtual technologies are reshaping health tech public relations at an unprecedented rate. According to recent data from O’Dwyer’s PR, 64% of healthcare organizations now report AI’s direct impact on their business success. The integration of AI-powered tools, virtual events, and global communication strategies has become essential for healthcare organizations looking to maintain…

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When a cyber incident strikes an organization, the spotlight immediately turns to its executive leadership. The way executives communicate during these critical moments can mean the difference between maintaining stakeholder trust and suffering long-term reputational damage. Research shows that 60% of customers lose confidence in organizations that experience data breaches, making clear and effective executive…

Sponsored Content TSYT’s 2024 Voyagers sailing around the Canary Islands from Tenerife. Credit: Tall Ships Youth Trust Chase the winter sun, sail the Canaries and change a young life with Tall Ships Youth Trust (TSYT). “Winter warmer. Clear skies. Full sails. And not a single thought of work.” That’s how one adult sailor described their…

Major corporate crises have shaped how organizations respond to catastrophic events, providing valuable insights for business leaders and crisis management professionals. From Johnson & Johnson’s swift response to the 1982 Tylenol tampering incident to more recent cases like Tesla’s handling of discrimination lawsuits, these situations offer practical lessons in crisis management, communication, and organizational resilience.…

Social media crises can strike any brand without warning, making real-time monitoring and quick response capabilities essential for modern businesses. Social media listening tools provide organizations with advanced monitoring capabilities to detect potential issues before they become full-blown crises. These specialized platforms use artificial intelligence and machine learning to track conversations, analyze sentiment, and alert…