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Fastnet Rock – AQUAVIT, Sail no: BEL450, Design: First 45, Class: IRC 2B, Skippers: Franklin Wagemans. Credit: Kurt Arrigo The leading boats of the Fastnet Race’s 51st edition have begun arriving into Cherbourg in a showcase of modern technology and design 100 years after this historic race began… The 2025 Fastnet Race set off from…

Artificial intelligence now stands at the center of modern healthcare marketing and patient engagement strategies. With nearly $4 billion in venture capital funding flowing into healthcare AI in 2025, medical organizations are rapidly adopting AI-powered solutions to transform how they connect with and care for patients. This technology shift brings automated efficiency to routine tasks…

Financial technology companies face mounting pressure to protect billions in digital transactions while maintaining customer trust and regulatory compliance. Recent data shows a 150% increase in fintech-targeted cyber attacks since 2021, with the average security breach now costing firms $4.2 million in direct losses and remediation. For fintech executives, the ability to detect, contain, and…

When disaster strikes at an event, every second counts. From natural disasters to security threats, technical failures to medical emergencies, event professionals must prepare for scenarios that can derail even the most meticulously planned gatherings. A 2023 study by EventMB revealed that 76% of event planners experienced at least one significant crisis during their events…

Media attention makes or breaks lifestyle summits in today’s competitive events landscape. When done right, strategic public relations multiplies attendance, builds credibility, and positions your summit as a must-attend gathering in the lifestyle space. The most successful summits combine traditional PR tactics with digital strategies and growth marketing techniques to create sustained buzz. Getting PR…

Social proof makes or breaks financial technology brands. When customers share authentic experiences using payment apps and digital banking tools, they build trust that traditional marketing can’t match. Research shows user-generated content (UGC) generates 9 times more engagement than brand-created posts, while UGC campaigns lift social engagement by 50%. For fintech companies looking to stand…

Social media has reshaped how wellness brands connect with their audiences, making influencer partnerships a cornerstone of modern PR strategies. Recent data shows that 89% of marketers consider influencer marketing as effective or highly effective, with wellness sector engagement rates outperforming other industries by 3.5%. The challenge lies in selecting the right partners and creating…

Credit: Southampton International Boat Show The Southampton Boat Show 2025 is in our sights! Whether you’re on the hunt for new sailing gear, a serious boat buyer, a watersports enthusiast, a foodie and live music fan, or just looking for a brilliant family day out, here’s everything you need to know for your visit. The…

Managing a crisis at a wellness or fitness center requires swift action, clear communication, and strategic thinking. Recent industry data shows that 67% of fitness businesses face at least one major PR incident annually, from equipment accidents to viral negative reviews. The financial impact can be severe – centers typically see a 20-30% drop in…

AdTech companies face unique challenges in building trust and credibility in a competitive market. While traditional PR tactics remain valuable, the most effective brand stories now come directly from employees who share authentic experiences across their social networks. Recent data shows employee-shared content receives 8x more engagement than content shared through brand channels, and 92%…