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Social media has reshaped how financial brands connect with customers, yet many fintech companies overlook their most powerful marketing asset: their employees. Research shows employee-shared content generates 8 times more engagement than content shared through brand channels. When employees advocate for their company on social media, they create genuine connections that build trust – particularly…

Credit: Suellen Hurling / RNZYS / America’s Cup After a long dispute, the America’s Cup Protocol has finally been agreed… Following a protracted and at times fractious period of negotiation, a protocol has been agreed between challenger and defender for the 38th America’s Cup. This rather dry sounding agreement sets out the terms under which…

Seamanship and navigating a shipping lane. Credit: Shutterstock Paul reminds us of the contrast between ill-educated speedsters with no seamanship skills, and professionals who are a joy to watch! I’m surprised that nobody has thought to take a television camera down to a packed marina on a Bank Holiday and live stream the action. Like…

Event marketing without storytelling is like serving a meal without flavor – technically filling but forgettable. Stories shape how attendees connect with your brand, remember your message, and take action after the event ends. Research shows that stories make information 22 times more memorable than facts alone. Through strategic narrative design across pre-event promotion, live…

Attracted to yachting abroad. Credit: Jess Lloyd-Mostyn A recent trip back to the UK in the chilly, soaking rain was the perfect reminder of why Jess and family opt for the nomadic global lifestyle aboard their yacht! We’re having some time away from the boat. The trouble is though, we’re not very good at actually…

Social media influencers now play a central role in driving event visibility and attendance. Recent data shows that 63.8% of brands plan to work with influencers in 2025, with lifestyle events seeing particularly strong results from these partnerships. The shift toward authentic, engaging content has made micro and mid-tier influencers increasingly valuable for event promotion.…

User-generated content stands as one of the most powerful tools for wellness centers seeking to build authentic connections with their communities. When clients share their experiences, progress photos, and success stories, they create a ripple effect that attracts new members while strengthening existing relationships. Research shows that UGC can increase engagement rates by up to…

Public relations shapes how wellness and fitness brands connect with their audiences in meaningful ways. The fitness industry’s rapid growth, paired with increasing consumer focus on holistic health, creates unique opportunities for brands to build lasting relationships through strategic PR. Modern wellness consumers demand authenticity, transparency, and real value from the brands they support. This…

Privacy concerns dominate today’s digital advertising landscape, with 86% of consumers expressing worries about data protection in AdTech systems. The intersection of cybersecurity and advertising technology presents unique challenges for PR professionals tasked with building and maintaining public trust. As regulations like GDPR and CCPA reshape data practices, AdTech companies must demonstrate their commitment to…

The supplement industry stands at a turning point as consumers demand more personalized products, sustainable practices, and engaging brand experiences. Recent market research shows that 70% of consumers now express interest in genetic-based nutrition testing, marking a significant shift toward individualized supplement solutions. This evolution coincides with growing environmental awareness, as supplement brands adapt their…