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JP 40. Credit: Jeppesen Ponns Have you seen these new yachts? Sam Jefferson looks at the latest designs and launches. Swan 51 Nautor Swan is arguably the most iconic and evocative name in the sailing world and the launch of a new boat is always big news. The new 51 comes from the drawing board…

The defense technology sector faces an unprecedented communications challenge as public scrutiny intensifies, government oversight expands, and technological complexity reaches new heights. Modern defense PR professionals must navigate a rapidly shifting terrain where traditional top-down messaging approaches no longer resonate with increasingly tech-savvy audiences who demand transparency, interactivity, and authentic engagement. Defense tech companies are…

Public relations shapes how toy brands connect with children and parents across international markets, making it a cornerstone of successful global toy marketing campaigns. Major companies like LEGO and Mattel demonstrate the power of strategic PR in building emotional connections while maintaining safety standards and cultural relevance. As the toy industry continues expanding globally, PR…

Building a strong health tech brand requires strategic public relations that connects with healthcare providers, patients, and stakeholders. PR efforts must balance technical innovation with human-centered messaging while adhering to strict regulatory requirements. The rise of digital health solutions and telehealth has created new opportunities for health tech companies to demonstrate their value through targeted…

Public relations plays a vital role in promoting cybersecurity awareness and protecting organizations from digital threats. With cyberattacks increasing in frequency and sophistication, PR professionals must develop strategic campaigns that educate employees and stakeholders about security best practices. Organizations that implement effective PR-driven cybersecurity awareness initiatives see higher engagement rates and better security outcomes. This…

AI in sailing – Admiral’s Cup 2003. Credit: Rick Tomlinson Andy Rice looks ahead to a spectacular summer on the Solent, and looks at how the tide may be turning for our AI-driven world within sailing. After a 22-year hiatus, who would have thought the Admiral’s Cup could return with so much good will and…

Organizations face unexpected challenges that can threaten their operations, reputation, and survival. From natural disasters to cybersecurity breaches, product recalls to public relations crises, the need for a well-prepared crisis management team has never been more important. Research shows that companies with established crisis teams respond 70% faster to emergencies and reduce financial impacts by…

Health technology companies face a unique marketing challenge: connecting emotionally with audiences while promoting complex technical solutions. Patient stories and authentic testimonials stand as powerful tools to bridge this gap, turning abstract innovations into relatable, human experiences. Marketing leaders who master this balance between technical capability and emotional resonance create lasting connections with their audiences.…

Fastnet Rock – AQUAVIT, Sail no: BEL450, Design: First 45, Class: IRC 2B, Skippers: Franklin Wagemans. Credit: Kurt Arrigo The leading boats of the Fastnet Race’s 51st edition have begun arriving into Cherbourg in a showcase of modern technology and design 100 years after this historic race began… The 2025 Fastnet Race set off from…

Artificial intelligence now stands at the center of modern healthcare marketing and patient engagement strategies. With nearly $4 billion in venture capital funding flowing into healthcare AI in 2025, medical organizations are rapidly adopting AI-powered solutions to transform how they connect with and care for patients. This technology shift brings automated efficiency to routine tasks…