Author: admin

Fountaine Pajot 41. Credit: Jean-Marie LIOT / Fountaine Pajot Multihull manufacturer Fountaine Pajot has been building catamarans since 1976. Yet, as Sam Jefferson discovers when testing its new 41, this company is not afraid to look to the future. Many years back as a young journalist I was invited to a press conference at a…

Credit: Martin Allen Photography / Southampton Boat Show Sam Jefferson takes a look at this year’s Southampton International Boat Show and some of the exciting new yachts on show… Grab your tickets now! Dufour 48 All new in 2025, the Dufour 48 is designed by the French manufacturer’s go to naval architect Umberto Felci and…

Artificial intelligence stands at the forefront of pharmaceutical innovation, promising to slash drug development timelines from a decade to mere months. Yet the success of AI-powered drug discovery hinges not just on technical capabilities, but on effective communication that builds understanding and trust among stakeholders. Public relations professionals face a unique challenge: translating complex AI…

Cruising Ithaca – Aerial view of the tranquil Kioni on the Greek Ionian island of Ithaca. Credit: Adobe Stock Charter skipper Tom Fletcher gives you a guided tour of his favourite Ionian island of Ithaca, home of the mythical hero Odysseus. Nestled in the sapphire Ionian Sea, Ithaca is my favourite island in the southern…

The Ocean Race 2022-23 – 26 February 2023, Leg 2, Team Malizia and Team Holcim – PRB. Credit: Antoine Auriol Keep a lookout for the Ocean Race Europe which is coming to our shores soon… Georgie Corlett-Pitt with an action-packed preview ahead of the Portsmouth stop-over…  The second edition of The Ocean Race Europe will…

Social media has reshaped how financial brands connect with customers, yet many fintech companies overlook their most powerful marketing asset: their employees. Research shows employee-shared content generates 8 times more engagement than content shared through brand channels. When employees advocate for their company on social media, they create genuine connections that build trust – particularly…

Credit: Suellen Hurling / RNZYS / America’s Cup After a long dispute, the America’s Cup Protocol has finally been agreed… Following a protracted and at times fractious period of negotiation, a protocol has been agreed between challenger and defender for the 38th America’s Cup. This rather dry sounding agreement sets out the terms under which…

Event marketing without storytelling is like serving a meal without flavor – technically filling but forgettable. Stories shape how attendees connect with your brand, remember your message, and take action after the event ends. Research shows that stories make information 22 times more memorable than facts alone. Through strategic narrative design across pre-event promotion, live…

Seamanship and navigating a shipping lane. Credit: Shutterstock Paul reminds us of the contrast between ill-educated speedsters with no seamanship skills, and professionals who are a joy to watch! I’m surprised that nobody has thought to take a television camera down to a packed marina on a Bank Holiday and live stream the action. Like…

Attracted to yachting abroad. Credit: Jess Lloyd-Mostyn A recent trip back to the UK in the chilly, soaking rain was the perfect reminder of why Jess and family opt for the nomadic global lifestyle aboard their yacht! We’re having some time away from the boat. The trouble is though, we’re not very good at actually…