Author: admin

  • Cowes Week 2025 Winners & Photos

    ASTRALITA, XOD. Credit: Paul Wyeth – pwpictures.com With over 600 boats across more than 30 classes, this year’s infamous Cowes Week brought some brilliant racing to the Solent, celebrating some top-tier boats and crew. Here are the Cowes Week 2025 Winners… Earlier in August, from 2nd-9th, one of the world’s largest and oldest regattas (since 1826),…

  • Premier Falmouth Marina: Guide and Cruising Grounds

    The Premier Falmouth Marina is sheltered and well appointed. Credit: Premier Marinas As far as locations go, the Premier Falmouth Marina is one of the most picturesque you’ll find. It is also well appointed, and conveniently positioned for serious west country cruising and beyond, says Sue Pelling. 50° 09’90N, 005°05’02W The vibrant and historic town…

  • A Guide to Health Technology Public Relations

    Public relations plays a vital role in introducing new health technologies to the public, particularly as medical innovations become more sophisticated. PR professionals must balance technical accuracy with clear communication while building trust through strategic partnerships and educational initiatives. A 2023 study by the Pew Research Center found that 81% of Americans say they need…

  • The Role of Storytelling in Digital Marketing

    Stories shape how we understand and connect with the world around us, making them a powerful tool for digital marketers seeking to build meaningful relationships with their audiences. Digital storytelling merges traditional narrative techniques with modern technology and data to create compelling brand experiences that resonate on an emotional level. Research shows that stories are…

  • Digital Marketing Strategies for Health Tech Companies

    Health technology companies face unique challenges in reaching their target audiences while maintaining regulatory compliance and building trust. Marketing teams must balance technical messaging with accessibility, all while navigating complex healthcare privacy requirements. The digital landscape offers powerful channels to connect with healthcare professionals and patients – but success requires a strategic approach tailored specifically…

  • Fountaine Pajot 41 Boat Test

    Fountaine Pajot 41. Credit: Jean-Marie LIOT / Fountaine Pajot Multihull manufacturer Fountaine Pajot has been building catamarans since 1976. Yet, as Sam Jefferson discovers when testing its new 41, this company is not afraid to look to the future. Many years back as a young journalist I was invited to a press conference at a…

  • New Boats at Southampton Boat Show 2025

    Credit: Martin Allen Photography / Southampton Boat Show Sam Jefferson takes a look at this year’s Southampton International Boat Show and some of the exciting new yachts on show… Grab your tickets now! Dufour 48 All new in 2025, the Dufour 48 is designed by the French manufacturer’s go to naval architect Umberto Felci and…

  • The Role of PR in AI-Driven Drug Discovery: Building Trust and Driving Adoption

    Artificial intelligence stands at the forefront of pharmaceutical innovation, promising to slash drug development timelines from a decade to mere months. Yet the success of AI-powered drug discovery hinges not just on technical capabilities, but on effective communication that builds understanding and trust among stakeholders. Public relations professionals face a unique challenge: translating complex AI…

  • Guide to Cruising Ithaca: Greek Charter Destinations

    Cruising Ithaca – Aerial view of the tranquil Kioni on the Greek Ionian island of Ithaca. Credit: Adobe Stock Charter skipper Tom Fletcher gives you a guided tour of his favourite Ionian island of Ithaca, home of the mythical hero Odysseus. Nestled in the sapphire Ionian Sea, Ithaca is my favourite island in the southern…

  • Ocean Race Europe Heads to UK: What To Expect

    The Ocean Race 2022-23 – 26 February 2023, Leg 2, Team Malizia and Team Holcim – PRB. Credit: Antoine Auriol Keep a lookout for the Ocean Race Europe which is coming to our shores soon… Georgie Corlett-Pitt with an action-packed preview ahead of the Portsmouth stop-over…  The second edition of The Ocean Race Europe will…